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Marketing, Strategy and Awesomeness

What’s most important to your customer?

The Mclaren F1 LM doesn’t have a radio or audio system.  It sells for over $4 million.

Who would pay that much for a car that doesn’t have a radio?

A radio isn’t important for someone looking to buy a super car – lighter weight, acceleration, speed and looking awesome is what matters.

Know what’s most important to your customer.

 

 

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