Perry Marshall is a Google Adwords expert and a marketing genius that I’ve been loosely following for a few years.
He recently came out with a new book about utilizing the 80/20 principle in your sales, marketing and business in order to get more productive work done in less time and see greater results with less effort.
When I saw Perry’s book available on Amazon, I dropped it into my wishlist so that I would remember to order it when I was ready for my next book.
A couple of weeks later though, I saw a really interesting Facebook ad from Perry promoting the book for just 1 cent.
What followed was a very high level sales funnel that I want to break down for you so that you can apply it to your book or business.
Amazon vs selling on your own site
First off – why would he want to sell his book for 1 penny (and a few bucks for shipping) instead of the $16 it is going for on Amazon?
Simple, when he sells a book on Amazon he makes more money up front – but he doesn’t get any information about his customer and has no way to follow up with them – unless they take action and opt in to his email list while reading the book.
When he sells the book on his own site for much less, he is given his customers contact information and can put them through a more sophisticated sales funnel and offer valuable upsells.
He probably breaks even or loses money selling the book himself, but makes it up on the back end.